in your hands.
At Moguntia, we go far beyond traditional B2B lead generation and trade marketing. As a pioneer in food intelligence, we have developed a proven, forward-looking approach that enables our customers to identify emerging trends and evolving consumer behaviors long before they shape future purchase decisions. Our mission is to empower your success by delivering high-impact, insights-driven data and innovative solutions that turn knowledge into competitive advantage.
The MOGUNTIA Food Trends Navigator opens you the door to the culinary world of tomorrow.
It provides a unique opportunity to anticipate what’s next—and to act on it with confidence. So we don’t just analyze trends, but translate them into actionable growth.
Because your success is our success.
By combining marketing intelligence platforms like Innnova Database, advanced analytical tools, in-house research, and years of industry expertise.
Together.
Snacking is in! The old formula of three meals a day is out. Snackification is all about eating what you want, when you want. Recent consumer research shows that 64% of consumers are choosing snacking occasions over breakfast (62%)**, for example picky bits, loaded and topped toasts, amazing levelled up pastries and baked treats – all the way through to gourmet crisps and dips.
There is a lot going on in the health space.
The UPF debate is going nowhere, there is a massive rise in the use of GLP-1 drugs and microplastics, and forever chemicals (PFAS) are still on the list of growing consumer concerns! Gut health continues in importance too, with 44% of consumers globally noticing that when they improve gut health, their energy, skin and immunity are also improved - and product claims reflect this trend too.
Restaurants and pop-ups are hierby a source of inspiration.
Forever favourites do well within this trend, as consumers seek to elevate their mid-week meals. Cuisines such as American, Indian, Italian (As of December 2025, Italy is the first country to win UNESCO recognition for its national cuisine), Chinese, Japanese and Mexican are all favoured, but consumers are looking to learn more about the cuisines' regional and authentic dishes.
